The Optimist

At Optimo, we like to think of ourselves as pragmatic optimists. We believe that, with the right strategy and systems in place, change-making organisations can succeed beyond all expectation.

So, whether you choose to work with us or not, the business and operational tips we share on this blog are intended to propel your mission forward and help your organisation achieve positive impact.

Customer insights

Customer insights

On my mission to make an impact in the world of sustainability, I spent a lot of time in 2020 talking to owners of small, environmental-focused businesses, to dive deeper into their passions and...

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Flexible Futures!

Flexible Futures!

There's been a lot of talk about the 'new normal' or the 'next normal' over the year, and what that's going to look like. I even created a free resource earlier in the year based around this...

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First birthday!

First birthday!

My business has survived its first year! I originally set up my company as a vehicle to operate as a contractor project manager in October 2019, which is what I did for the first five months of my...

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How I’m going to change the world!…

How I’m going to change the world!…

…..(One project at a time) So, we have a responsibility to look after our planet and everything that lives on it.I’ll assume you’ve been living under a rock if you don’t already know this 😉...

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Get the SWOT Team in….

Get the SWOT Team in….

When was the last time you carried out a SWOT analysis in your business? What is SWOT analysis? It identifies Strengths, Weaknesses, Opportunities and Threats and is such a powerful tool which can...

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Doing business for good

Doing business for good

There's so much to do when you start your own company and so many 'foundations that need to be laid down', as I describe it. One of the first things you have to do is to try and articulate what you...

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We welcome any feedback or questions you might have on these materials. Please drop us an email or give us a call to share your thoughts and suggestions.