We Get It – For Most Creatives, Business Systems & Processes Just Aren’t Sexy
They can help your agency make a much bigger impact, though.
With our bespoke operational improvement and change management services, running your business more efficiently and effectively will be a piece of cake. And we love cake!
Amplify Your Purpose by Streamlining Your Operations
Whether you’re scaling up or fine-tuning your creative agency’s operations, it’s easy to feel overwhelmed by the complexities of growth and efficiency.
. We’ve seen how many agencies, passionate about their craft and driven to make a positive impact, struggle with operational consistency, inefficient processes, and disjointed systems. You’re not alone if you feel like your team is stretched thin or if you’re constantly juggling client demands while also trying to ensure your projects are delivered on time and on budget.
At Optimo, we specialise in helping creative businesses optimise their operations. With our support, you’ll soon be able to streamline your processes, gain easy access to the relevant decision-making information, improve your team’s project management abilities, and ensure you can deliver top-quality work while maximising resources. Our tailored solutions empower you to focus on what you do best. You create powerful, purpose-driven work while we handle the rest.
With Optimo’s expert support, your agency can thrive, scale, and make an even greater positive impact on the world.
Embed Efficiency & Consistency
Keeping your purpose at the forefront while providing the best possible creative and a top-notch client experience can be tricky.
We meet you wherever you are on your business journey. Our team works closely with you to optimise all systems and processes, empowering your people to drive efficiency and maintain consistent quality in client project delivery.
Our business experts provide realistic advice and hands-on support to execute operational efficiencies, change systems and processes, monitor and report progress, and any other optimisations needed to ensure that your agency can expand effectively without any growing pains.
Maximise Client Budgets
With the relevant systems and processes in place, it becomes far easier to monitor client spend and tighten the reins when in-house or freelancer hours start getting out of hand.
We work with you to clear bottlenecks in your team’s workflows by leveraging available resources to build capacity, identifying the fastest route forward, and creating opportunities for all staff to get involved.
From developing reporting lines and optimising process flows to providing staff training and change management support, we’ll help you and your people find innovative ways to get things done.
Deliver Your Best Work
When you have really efficient internal operations and improved project management skills, making client budgets stretch further becomes a breeze. There is often better staff capacity and room left on the timesheet to accommodate those inevitable extra tweaks and last-minute changes.
This means clients get the results they want and have a great experience with you, which – as you know – can lead to repeat business and a great reputation for your agency.
We’re here to ensure you have all the help you need when you need it to make that happen. With Optimo, you can drive your agency’s positive purpose while delivering your best work every time.
When it comes to Project Management we were only using about 5-10% of the capability of Monday.com. We wanted to do the basics well and maximise automation where possible.
We now feel like we’re closer to using 80% capability of Monday.com, and Optimo put several other procedures in place for us, too. They include KPIs to help manage performance at all levels, line management and performance management mechanisms, leave booking, onboarding and offboarding processes and lots more.
Working with Optimo has been a great experience. We really vibed, but they were still professional.
Moh Al-Haifa – Founder & Regenerative Growth Director, Zebra Growth
Let Optimo Help Your Team Do More with Less
To accelerate your impact, your agency needs to operate at optimum efficiency. That means elevating your…
People
Creative agencies do more than just design graphics, websites, and campaigns. They have the power to influence what the future will look like for everyone.
For the individuals on your teams to achieve their targets and drive your agency’s purpose, they need the time and freedom to perform at their best at work.
We help you find ways to boost their productivity, increase their motivation, improve engagement, and sustain a positive culture as the organisation grows.
Processes
We understand that it can be challenging to implement business processes while prioritising client projects.
Our experts can guide you on applying improvements to encourage collaboration, maximise delivery, and save time and money wherever possible. We are on hand to support you in implementing any process changes that will bolster your team’s confidence and effectiveness.
Effective business processes mean less micromanagement and more impact.
Technology
Applying technology that supports your aims and eliminating any that doesn’t is another helpful way to drive efficiency.
We’ve helped creative businesses select, launch, and optimise tech packages and infrastructure that talk to each other. These straightforward systems enable their teams to save time, money, and stress in the long run.
With everything in the back office working as it should, you can concentrate your skills and knowledge where they’re needed most.
Information
Whether it’s staff utilisation staffs, managing project margins or tracking client feedback metrics, keeping tabs on key information is vital to internal decision-making and the optimisation of all the operational elements needed for your business to thrive.
We work with your team to understand what information is most important before analysing your current systems to identify areas for improvement and – if needed – sourcing and implementing relevant new information architecture.
It’s made a really big difference to the team and to the way the business runs. We’ve now got a very structured organised, easy-to-understand process for any of the team to jump in and understand at any time. I’d highly recommend working with Optimo for any business or organisation really, whether they are a big business with multiple people across a variety of locations or a small business looking to establish and document processes to be more efficient.
Mike Pye, Founder – MP&Co
Don’t Just Listen To Us
Here are a few case studies that show how we’ve helped purpose driven agencies to plan and implement sustainability and operational initiatives.
Who We Are
Founded in 2019 by Danielle Heward, Optimo is a B-Corp-certified business improvement firm.
Our clients are at the centre of our universe. When we work with you your organisation’s goals and needs become our entire focus, and we do all we can to help you achieve your purpose.
A carefully selected network of collaborators compliments our small and dedicated team, all working together to move the needle on systems evolution.
We don’t fit the mould of traditional business management consultants – instead, we’re down-to-earth, pragmatic, heart-led human beings. Our people genuinely care about supporting your organisation in making the biggest possible positive impact on nature and society.
We’re also not sustainability consultants. However, all the business improvements and operational systems we suggest for our clients are chosen using a “lens” of responsibility. This ensures your general business operations consider people, the planet, and profit.