Yorkshire’s Brain Tumour Charity

How to measure progress and support growth.

In a nutshell…

We supported the CEO of Yorkshire’s Brain Tumour Charity to identify and implement measures that will help the Board of Trustees monitor progress against their objectives.

Since Marie Peacock joined Yorkshire’s Brain Tumour Charity as their new CEO, and even in the face of a global pandemic, she has been successful in improving and growing the charity. But now into a new year, her vision is firmly fixed on sustaining growth in a post-covid world.

Having made a number of changes since joining the Charity, in 2020 she drafted in the support of Optimo to help refine and formalise a set of Key Performance Indicators (alternatively, increasingly now known as Objectives & Key Results, or OKRs) to help monitor and review ongoing progress.

After our initial consultation, we then got started with a Benefits Map – often used as a project management tool, but is also effective in business planning to map out business and strategic objectives. By doing this exercise, it helps business leaders validate the direction the company is going in, whilst also identifying the benefits.​

Marie said “The process that was followed was easy to navigate and come to terms with. It built on the foundations we already had in a way I would never have thought of and meant the outputs produced were perfect for our needs”.​

Once we’d completed this, the benefits that we identified included financial, service quality and team-related measures could then be cross-referenced with frameworks around people, planet, profit and the balanced scorecard which are used across similar companies to help benchmark and validate them as best practice and the right benefits to set as measurements for OKRs.

Marie said “This has helped me personally by identifying ways of reporting to our Board of Trustees at a strategic level, ensuring I am being held accountable but working in a concise and effective way. This will also help me to identify areas where more attention needs to be focused, enabling me to plan the use of my time to best effect.”​

Now armed with a set of objectives and measurement for results, Marie has been able to validate the current activities within Yorkshire’s Brain Tumour Charity and establish a set of measurements that can be used to guide conversations with the Trustees and monitor progress against their objectives. DH Professional Solutions prides itself on having expert knowledge to support organisations in business discovery services, but also on our personal approach to build stronger relationships and understanding of the companies that we work with – and this shows in our client feedback.​

“This has helped me personally by identifying ways of reporting to our Board of Trustees at a strategic level, ensuring I am being held accountable but working in a concise and effective way. This will also help me to identify areas where more attention needs to be focused, enabling me to plan the use of my time to best effect. For the charity, the benefit of the project is to enable us to have excellent oversight and governance to ensure we are achieving objectives and working towards our aims, meeting all our legal responsibilities in an evidenced way.”

DH Professional Solutions prides itself on having expert knowledge to support organisations in business discovery services, but also on our personal approach to build stronger relationships and understanding of the companies that we work with – and this shows in our client feedback.​

​“Danielle has shown an exceptional understanding of our charity through the work and time she has put into the project. This has made working with her a delight! Danielle made the whole process easy to understand and undertake and I highly recommend her.”

Do you need help overcoming similar challenges and optimising your organisation’s operations?

Contact us today, and let’s chat about how we can help you make a difference.