Groni Ecological Decorators
Creating a business roadmap and action plan.
In a nutshell…
We supported Groni Ecological Decorators to articulate their vision and strategy and create a roadmap and action plan to achieve their goals.
Groni are Yorkshire’s first ecological decorators, looking to transform their industry. Their reputation propelled their business. They had an ever-growing stream of fantastic new ideas. It was time for Matus Marek, the founder, and his partner to start serious planning for their business’s future.
Mat decided to engage Optimo to see how we might be able to help him create a clear path forwards.
The first task at hand was to establish where the founders of Groni were on their journey and what they already had in place. Their venture was new. It had grown on its own up to that point. Mat felt he needed order for the ideas they had for their business.
Optimo’s first step was to work with the Directors of Groni to clarify their vision. They used a guided exercise to describe the future of the business. Then we created a series of statements using their descriptions. After this, we put them under the heading of people, planet, or profit. We also defined goals for them.
In a follow-up session, we led Mat and his co-founder through a discussion. We identified what needed to happen to achieve the vision statements. Then we also discussed whether there was any priority order for those activities, creating their strategy. A list was also compiled of all immediate actions needed to complete the activities which were prioritised for the first year of their strategy implementation.
The final stage was to combine all the work done so far. They made a set of measures. Mat and his team could use them to track their progress against their strategy.
These leaders of Groni now have a clear vision and set of goals, as well as a clear idea of what they need to do to get there.
Mat says:
“We are always at work which makes it hard to do any creative thinking or any admin so that’s where Danielle’s input was invaluable….
…Communication with Danielle was amazingly easy – at the very first session after 5 minutes it was like talking to an old friend”.